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DFA Campaign Academy Agenda

Phoenix, AZ – July 25th – 26th, 2009

Saturday

 

 

Time

Session

Trainer

8:00 – 9:00

Setup

Volunteers

8:30 – 9:00

Registration

Volunteers

9:00 – 9:15

Kickoff

Jim Dean & Bryan Hageny

9:15 – 9:30

Training Overview & Homework Assignments

Bryan Hageny

9:30 – 11:30

Your Field Plan: Vote Goals, Targeting, and Field Strategy

Bryan Hageny & Bridget Dooley

11:30 – 11:40

Break

 

11:40 – 12:30

Building Your Activist Base

Bryan Hageny

12:30 – 1:25

Lunch

 

 

1:30 – 5:30pm

Rotating Sessions

 

1:30 – 2:25pm

2:30 – 3:25pm

     Break

3:35– 4:30pm

4:35 – 5:30pm

 

Rotating Sessions: Trainees divide into 3 groups and go to assigned rooms. Trainers rotate and do small sessions with each group.  Room assignments on back

 

 

 

- Developing a Campaign’s Message

- Fundraising Strategy

- Voter Contact: Tactical overview

- Campaign & Event Planning

 

 

 

 

 

Allan Oliver

Michael Cook

Bridget Dooley

Bryan Hageny

 

5:30

Wrap up 

Bryan Hageny

Sunday

 

 

Time

Session

Trainer

9am - 9:55am

Sunday Kickoff & Homework Review

Bryan Hageny

 

 

 

10:00am - 10:55am

11:00am – 11:55pm

Sunday Morning Elective Sessions: Trainees choose which sessions to attend. Room assignments on back

 

- Fundraising Tactics

- Early Voting/Vote by Mail

- Online Organizing

- Working with the Media

 

 

 

 

 

Michael Cook

Bridget Dooley

Bryan Hageny

Allan Oliver

 

12:00pm– 12:55pm

Lunch

 

1:00pm – 1:55pm

Get Out the Vote (GOTV)

Bridget Dooley

1:55pm – 2:05pm

Break

 

 

 

 

2:05pm - 3:00pm

3:05pm - 4:00pm

4:05pm – 5:00pm

 

Sunday Afternoon Elective Sessions: Trainees choose which sessions to attend. Room assignments on back

 

 

- Volunteer Management and Leadership Development

- Canvassing & Phonebanks

- Strategic Communications

- Budgeting & Finance

 

 

 

 

 

Bryan Hageny

Bridget Dooley

Allan Oliver

Michael Cook

 

5:05pm – 5:15pm

Evaluations and Wrap up.

Bryan Hageny

5:15 onward

Change Your Country

Trained Activists

 

 

 

Training Presenters

 

Bryan Hageny- Planning & Volunteer Management and Development

Bryan grew up in the fiercely contested swing state of Wisconsin, and is proud of its progressive tradition. While attending the University of Wisconsin he worked for Howard Dean, John Kerry, and Tammy Baldwin. Following Graduation he served in a number of political and activist roles. To this end Bryan worked as an Assistant Director of a large canvassing office in Boston, next as an Organizer of Power Shift 2007 (6000 person global warming conference), and then as a Community Organizer in Pennsylvania. In 2008 Bryan was hired as DFA's Deputy Training Director. Most recently Bryan worked as a Field Organizer on Darcy Burner's 2008 bid for Congress. 

Allan Oliver - Communications

Allan currently serves as the Director of Cabinet Affairs for Governor Bill Richardson.  Previously he has served as Senior campaign manager, political strategist with legislative and advocacy experience and speechwriter. Served as Campaign Manager for Zamora for Attorney General, Communications Director for Lt. Governor of New Mexico, and as Deputy Chief of Staff for the NM House Majority Leader. Florida State Campaign Director for the League of Conservation Voters. Expert on US and international election law, and experienced election monitor. Graduate of Harvard's Kennedy School of Government.

Bridget Dooley - Field

Bridget is a political consultant specializing in field work and a union organizer.  She has served as Field Director and Campaign Manager on a variety of Congressional and local races throughout the Midwest, taking on ruthless Republicans, timid Democrats, and the Chicago political machine. Bridget currently is works for AFSCME Council 31 in Illinois on a strategic campaign to organize the employees of one of the largest healthcare systems in the Chicago area. 

Michael Cook - Finance

Michael Cook is a veteran of more than 25 political campaigns at the local, state and federal level. During his tenure as Executive Director of the Democratic Party of Arkansas he helped revitalize and re-organize the state party. His work there earned him recognition by the National Journal's "Hotline" as one of Arkansas' Rising Stars in 2003, and the Arkansas Times proclaimed him the "Wizard of Voter Turnout" during the hotly contested 2004 campaign season. He is the only Arkansas Executive Director who has simultaneously served as Coordinated Campaign Director, overseeing the Democrats' most intensive field operation ever in a presidential election year. He was a member of then-Governor Clinton's campaign staff during the 1992 presidential race, serving both in New Hampshire and at the fabled Little Rock headquarters. Michael previously served as consultant with Southern Strategy Group, a political and governmental consulting firm in Little Rock. In 2006, he managed the first winning Democratic campaign for Arkansas Lt. Governor in sixteen years. Michael is a veteran of the United States Army Reserves and holds a bachelor's degree in History from the University of Arkansas at Little Rock. He currently serves as the Chief of Staff for Arkansas Lieutenant Governor Bill Halter.