A grassroots campaign is never run on staff alone, nor can any campaign be run entirely by an irregular volunteer force. Campaigns and grassroots organizations depend on well-developed volunteers. We'll focus on showing participants how to develop and maintain a solid volunteer program.
Months before Election Day, a campaign should know how many votes the winner will need to receive on Election Day. This session will walk through how to find your win number, identify base and persuasion precincts and prioritize GOTV universes.
Organizing from the ground up, starting at the grassroots, begins at the most basic of all electoral units, usually called a "precinct." This session focuses on strategy and best practices for neighbor-to-neighbor organizing.
We will cover building your donor list, tools and systems for donor research and how to determine ask amounts.
Participants will walk through principles for making a strong ask, how to train your candidate to make strong asks and what to do after the ask. The trainers are Jonae Wartel and Monique Teal.
In addition to the publicly available voter rolls, your local party may have access to a Voter File. A Voter File combines the publicly available data with information gathered through voter contact. This session will walk through pulling lists, cutting turf, managing volunteers and more.