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DFA Campaign Training Curriculum:

Field & Voter Contact

Setting vote goals & targeting
Voter contact strategy
Voter contact tactics & timelines
Absentee & vote by mail
GOTV (Get Out The Vote)
Canvassing & Phonebanking
Using a Voter File

Fundraising

Making "The Ask"
Donor research & targeting
Fundraising tactics: Call Time, Direct Mail, Events
Online fundraising tools & tactics

Communications

Crafting a Campaign Message
Working w/ Earned & Paid Media
Crisis Management & Rapid Response
Drawing contrasts with your opponent
Designing effective campaign literature
Writing & delivering a Stump Speech

Organization Building

Recruiting Volunteers
Managing Volunteers & Developing Leaders
Strategic Planning
Building Precinct organizations
Working with the Democratic Party
Holding effective meetings
Coalitions & Endorsments

Online Organizing

Utilizing email & websites to generate volunteers,
fundraise and push your message

New Media

Campaign website design
Blog outreach
Using Facebook, Myspace & other websites

Issue Advocacy & Citizen Lobbying

Organizing around an issue
Generating public pressure
Citizen lobbying of elected officials

 

Our training topics and materials are always under development.  If there's something you'd like to see that we currently don't offer, shoot us an email at training(at)democracyforamerica.com and let us know.

 

 

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