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DFA Campaign Training Curriculum:
DFA Campaign Trainings are designed to give you a comprehensive skills training on how to plan and run a winning grassroots campaign. Basics such as Field Strategy, Fundraising & Communications are covered extensively, but that's not all. The uniquely grassroots focus of the DFA Training Academy is reflecting in our curriculum development and selection. Each Training weekend is unique and crafted with input from local grassroots leaders.
You tell us. We find the experts. They come to you.
New curricula is being developed and expanded all the time. Can't find what you need? Let us know and we'll make it.
Field & Voter Contact
Setting vote goals & targetingVoter contact strategyVoter contact tactics & timelinesAbsentee & vote by mailGOTV (Get Out The Vote)Canvassing & PhonebankingUsing the voter fileFundraising
Making "the ask"Donor research & targeting
Fundraising tactics: call time, direct mail, eventsOnline fundraising tools & tactics
Communications
Crafting a campaign messageWorking w/ earned & paid mediaCrisis Management & Rapid ResponseDrawing contrasts with your opponentDesigning effective campaign literatureWriting & delivering a stump speechOrganization Building
Recruiting volunteersManaging volunteers & developing leadersStrategic planningBuilding precinct organizationsWorking with the Democratic PartyHolding effective meetingsCoalitions and endorsementsOnline Organizing
Utilizing email & websites to generate volunteers, fundraise and push your messageNew Media
Issue Advocacy & Citizen Lobbying
Organizing around an issueGenerating public pressureCitizen lobbying of elected officialsOur training topics and materials are always under development. If there's something you'd like to see that we currently don't offer, shoot us an email at training(at)democracyforamerica.com and let us know.
Sample a recent training: