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DFA Campaign Academy Agenda

Lafayette, Indiana   May 16-17, 2009

Saturday

Time

Session

Trainer

8:00 – 9:00

Setup

Volunteers

8:30 – 9:00

Registration

Volunteers

9:00 – 9:15

Kickoff

Jim Dean

9:15 – 9:30

Training Overview & Homework Assignments

Bryan Hageny

9:30 – 11:30

Your Field Plan: Vote Goals, Targeting, and Field Strategy

Bryan Hageny & Kendra Sue Derby

11:30 – 11:40

Break

 

11:40 – 12:30

Building Your Activist Base

Bryan Hageny

12:30 – 1:25

Lunch

 

 

1:30 – 5:45pm

Rotating Sessions

 

1:30 – 2:25pm

2:30 – 3:25pm

     Break

3:50 – 4:45pm

4:50 – 5:45pm

 

Rotating Sessions: Trainees divide into 3 groups and go to assigned rooms. Trainers rotate and do small sessions with each group.  Room assignments on back

 

 

 

- Developing a Campaign’s Message

- Fundraising Strategy

- Voter Contact: Tactical overview

- Campaign & Event Planning

 

 

 

 

 

Don Weigel

Michael Cook

Kendra Sue Derby

Bryan Hageny

 

5:45 - 6:00

Wrap up 

Bryan Hageny


Sunday      

Time

Session

Trainer

9am - 10:05am

Sunday Kickoff & Homework Review

Bryan Hageny

 

 

 

10:05am - 11:05am

11:10am – 12:10pm

Sunday Morning Elective Sessions: Trainees choose which sessions to attend. Room assignments on back

 

- Fundraising Tactics

- Citizen Lobbying

- Volunteer Canvassing & Phonebanking

- Working with the Media

 

 

 

 

Michael Cook

Kendra Sue Derby

Bryan Hageny

Don Weigel

12:10pm– 1:05pm

Lunch

 

1:10pm – 2:05pm

Get Out the Vote (GOTV)

Kendra Sue Derby

2:05pm – 2:15pm

Break

 

 

 

 

2:15pm - 3:10pm

3:15pm - 4:10pm

4:15pm – 5:10pm

 

Sunday Afternoon Elective Sessions: Trainees choose which sessions to attend. Room assignments on back

 

- Neighbor to Neighbor Precinct Organizing

- Working with a Voter File

- Volunteer Management and Leadership Development

- Running Canvasses & Phonebanks

- Strategic Communications

- Budgeting & Finance

 

 

 

 

Bryan Hageny

IN Dem Party

Bryan Hageny

Kendra Sue Derby

Don Wiegel

Michael Cook

 

5:15pm – 5:30pm

Evaluations and Wrap up.

Bryan Hageny

5:30 onward

Change Your Country

Trained Activists


 



Training Presenters

Bryan Hageny- Deputy Training Director

Bryan grew up in the fiercely contested swing state of Wisconsin, and is proud of its progressive tradition. While attending the University of Wisconsin he worked for Howard Dean, John Kerry, and Tammy Baldwin. Following Graduation he served in a number of political and activist roles. To this end Bryan worked as an Assistant Director of a large canvassing office in Boston, next as an Organizer of Power Shift 2007 (first ever student global warming conference held at the University of Maryland), and then as a Community Organizer in Pennsylvania. In 2008 Bryan was hired as DFA's Deputy Training Director. Most recently Bryan worked as a Field Organizer on Darcy Burner's 2008 bid for Congress. 

 

Kendra-Sue Derby- Field

Over her career, Kendra-Sue Derby has fought for progressive causes and candidates. She focuses her work on administrative and field activities. Most recently she was Senior Consultant to the Jon Tester for Senate and Montana Democratic Party. She also worked at Alliance for Justice from 2001 through 2006 as the Director of Field Operations. She trained thousands of activists and campaign employees when she worked for The Ron Brown - Paul Tully Institute for Political Action and as an independent contractor. Kendra has worked on campaigns of all sizes, ranging from City Council to Presidential, including the 1992, 1996, 2000 and 2004 Democratic presidential campaigns. In 2004 she ran the Democratic Party of Oregon’s coordinated campaign. Kendra currently resides in Denver.

 

Michael Cook- Field, Finance

Michael Cook is a veteran of more than 25 political campaigns at the local, state and federal level. During his tenure as Executive Director of the Democratic Party of Arkansas he helped revitalize and re-organize the state party. His work there earned him recognition by the National Journal's "Hotline" as one of Arkansas' Rising Stars in 2003, and the Arkansas Times proclaimed him the "Wizard of Voter Turnout" during the hotly contested 2004 campaign season. He is the only Arkansas Executive Director who has simultaneously served as Coordinated Campaign Director, overseeing the Democrats' most intensive field operation ever in a presidential election year. He was a member of then-Governor Clinton's campaign staff during the 1992 presidential race, serving both in New Hampshire and at the fabled Little Rock headquarters. Michael previously served as consultant with Southern Strategy Group, a political and governmental consulting firm in Little Rock. In 2006, he managed the first winning Democratic campaign for Arkansas Lt. Governor in sixteen years. Michael is a veteran of the United States Army Reserves and holds a bachelor's degree in History from the University of Arkansas at Little Rock. He currently serves as the Chief of Staff for Arkansas Lieutenant Governor Bill Halter.


Don Weigel - Communications & Media

Don Weigel began organizing in college, running a non-partisan voter registration drive and founding the College Democrats.  After college, he helped coordinate the first-ever full-ticket campaign for city council, efforts which elected only the second Democrat in over twenty-five years.  In 2006 Don served as deputy executive director and then in 2007 and 2008 as the executive director for the Democratic house caucus in Colorado helping expand their majority by four seats and organizing their incumbency protection program. Don has served as a press secretary, communications director, and campaign manager to a handful of congressional candidates in New York and Alabama.


More Trainers to be announced soon!

 

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