Home » Newark Training Agenda

DFA Campaign Academy Agenda

Newark, NJ - June 6-7, 2009

(agenda subject to change)

Saturday

Time

Session

Trainer

8:00 – 9:00

Setup

Volunteers

8:30 – 9:00

Registration

Volunteers

9:00 – 9:15

Kickoff

Jim Dean

9:15 – 9:30

Training Overview & Homework Assignments

Matt Blizek

9:30 – 11:30

Your Field Plan: Vote Goals, Targeting, and Field Strategy

Matt Blizek & Chris Montana

11:30 – 11:40

Break

 

11:40 – 12:30

Building Your Activist Base

Matt Blizek

12:30 – 1:25

Lunch

 

 

1:30 – 5:45pm

Rotating Sessions

 

1:30 – 2:25pm

2:30 – 3:25pm

     Break

3:50 – 4:45pm

4:50 – 5:45pm

 

Rotating Sessions: Trainees divide into 3 groups and go to assigned rooms. Trainers rotate and do small sessions with each group.  Room assignments on back

 

 

 

Developing a Campaign Message

Fundraising Strategy

Voter Contact: Tactical overview

Campaign & Event Planning

 

 

 

 

 

John Rowley

Anastasia Apa

Chris Montana

Matt Blizek

 

5:45 - 6:00

Wrap up 

Matt Blizek


Sunday      

Time

Session

Trainer

9am - 10:05am

Sunday Kickoff & Homework Review

Matt Blizek

 

 

 

10:05am - 11:05am

11:10am – 12:10pm

Sunday Morning Elective Sessions: Trainees choose which sessions to attend. Room assignments on back

 

Fundraising Tactics

Citizen Lobbying

Volunteer Canvassing & Phonebanking

Working with the Media

Online Organizing

 

 

 

Anastasia Apa

Chris Montana

Matt Blizek

John Rowley

TBD

12:10pm– 1:05pm

Lunch

 

1:10pm – 2:05pm

Get Out the Vote (GOTV)

Chris Montana & Matt Blizek

2:05pm – 2:15pm

Break

 

 

 

 

2:15pm - 3:10pm

3:15pm - 4:10pm

4:15pm – 5:10pm

 

Sunday Afternoon Elective Sessions: Trainees choose which sessions to attend. Room assignments on back

 

Working with a Voter File

Volunteer Management and Leadership Development

Building an Organization

Running Canvasses & Phonebanks

Advanced Campaign Communications

Budgeting & Finance

Issue Advocacy

 

 

 

 

NJ Democratic Party

Matt Blizek

Matt Blizek

Chris Montana

John Rowley

Anastasia Apa

Melissa Byrne

5:15pm – 5:30pm

Evaluations and Wrap up.

Bryan Hageny

5:30 onward

Change Your Country

Trained Activists


 



Training Presenters


Anastasia Apa - Finance

Anastasia Apa has seven years of campaign management experience, and focuses on fundraising operations.  She has US Senate, Congressional, city and county-wide race experience and has worked in the Southern, Midwestern and Northeastern United States.  Apa recently unseated a 32-year incumbent in Mississippi and came close to electing the first African-American in the state's history.  In 2008 she worked as a Campaign Manager for Taddeo for Congress in Florida’s 18th Congressional District.

 

Matt Blizek - Training Director

Training Director, Democracy for America. A veteran of training in the political and corporate worlds, Matt Blizek began organizing in student and local politics and was elected vice president of the University of Iowa Student Body. Since then he has has done field and fundraising work for numerous campaigns including the DNC, MoveOn.org, Russ Feingold, and Jon Tester. Matt joined Democracy for America in 2007.

 

Chris Montana – Field

Chris first became involved in politics through the College Democrats of Minnesota in 2003 later serving as state president in 2004 and again in 2005.  Working on races from city council to mayor and serving on the state party's Executive committee for two years, Chris gained his undying love of field organizing and joined Wellstone Action! as a field trainer to spread that love. In April of 2006 Chris left Wellstone Action! to serve on then State Representative Keith Ellison's congressional campaign as Field Director winning hotly contested primary and general elections. After serving in Congressman Ellison's DC office Chris returned to school at the University of DC and currently resides in Washington, DC.

 

John Rowley- Communications

John first worked as a TV and radio reporter in Iowa. He has produced TV and radion commercials for over 200 campaigns and was the youngest principal in a Democratic media firm (26) in the Democratic party when he and Bill Fletcher formed Fletcher and Rowley Consulting, Inc. Rowley is now president of Fletcher Rowley Chao Riddle (FRCR, Inc.) FRCR, Inc. has worked in over 35 states and won races from governor to city council. The firm has won more legislative races for Democrats that any other Democratic media firm. the firm has an 85% win record for women candidates and an 87% win record for African-American candidates. Rowley's commercials have won Pollie awards, Silver Microphone Awards and Vision Awards. His work has been featured on CNN and in Campaigns and Elections Magazine, the New York Times and the Washington Post. His firm has never worked for a Republican candidate. In 2006, his firm helped Democrats take three Republican seats (Foley, Ney, Pombo).


More Trainers to be announced soon!