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DFA Campaign Academy Agenda

Orlando, FL     March 27th & 28th, 2010


Saturday

Time

Session

Trainer

8:30 – 9:00

Registration

Volunteers


 


9:00 – 9:30

Training Overview & Homework Assignments

Matt Blizek

9:30 – 11:30

Your Field Plan: Vote Goals, Targeting, and Field Strategy

Helen Strain

11:30 – 11:40

Break

 

11:40 – 12:30

Building Your Activist Base

Matt Blizek

12:30 – 1:25

Lunch

 

 

1:30 – 5:45pm

Rotating Sessions

 

1:30 – 2:25pm

2:30 – 3:25pm

     Break

3:50 – 4:45pm

4:50 – 5:45pm

 

Rotating Sessions: Trainees divide into 3 groups and go to assigned rooms. Trainers rotate and do small sessions with each group.  Room assignments on back

 

 

- Developing a Campaign’s Message

- Fundraising Strategy & Making the Ask

- Voter Contact: Tactical overview

- Campaign & Event Planning


 

 

 

 

Don Wiegel

Jay Parmley

Helen Strain

Matt Blizek

5:45 - 6:00

Wrap up 

Matt Blizek

 

Sunday      

Time

Session

Trainer

9am - 10:05am

Sunday Kickoff & Homework Review

Matt Blizek

 

 

 

10:05am - 11:05am

11:10am – 12:10pm

Sunday Morning Elective Sessions: Trainees choose which sessions to attend. Room assignments on back

 

- Fundraising Tactics

- Running Canvasses & Phonebanks

- Online Organizing

- Working with the Media

 

 

 

Jay Parmley

Helen Strain

Matt Blizek

Don Weigel

 

12:10pm– 1:05pm

Lunch

 

1:10pm – 2:05pm

Get Out the Vote (GOTV)

Helen Strain

2:05pm – 2:15pm

Break

 

 

 

 

2:15pm - 3:10pm

3:15pm - 4:10pm

4:15pm – 5:10pm

 

Sunday Afternoon Elective Sessions: Trainees choose which sessions to attend. Room assignments on back

 

- Getting a Campaign Job

- Volunteer Management and Leadership Development

- Advanced Campaign Communications

- Budgeting & Finance

- Using VoteBuilder

- Citizen Lobbying

 

 

 

Matt Blizek

Matt Blizek

 

Don Wiegel

Jay Parmley

Ben King

Helen Strain

5:15pm – 5:30pm

Evaluations and Wrap up.

Matt Blizek

5:30 onward

Change Your Country

Trained Activists

 

 

Matt Blizek - Training Director

Matt was born and raised in rural Iowa and first got involved in politics at the University of Iowa.  In 2001 he managed my first campaign in an attempt to elect a UI student to the Iowa City Council.  Not long after he was elected Vice-President of the student body where he fought against radical tuition hikes, corrupt apartment management companies and police harassment on campus.

After graduation Matt spent the 2004 election cycle fundraising for the DNC and doing GOTV for MoveOn.org.  In 2006 he was selected to join Russ Feingold’s Patriot Corps program and was deployed to Montana where he did Field Organizing for Senator Jon Tester.

For the last two years Matt have managed a national training program for Democratic activists and candidates at Democracy for America.  Since joining DFA he has organized over 62 campaign trainings in 34 states, training over 4,000 people to become better activists, campaign staff or candidates.

Don Weigel- Communications, Finance

Don Weigel began organizing in college, running a non-partisan voter registration drive and founding the College Democrats.  After college, he helped coordinate the first-ever full-ticket campaign for city council, efforts which elected only the second Democrat in over twenty-five years.  In 2006 Don served as deputy executive director and then in 2007 and 2008 as the executive director for the Democratic house caucus in Colorado helping expand their majority by four seats and organizing their incumbency protection program. Don has served as a press secretary, communications director, and campaign manager to a handful of congressional candidates in New York and Alabama.

 

Helen Strain- Field

Florida native who has worked in hundreds of campaigns from City Hall to Congress across the United States for over 20 years. She worked for the Clinton Group, a political telephone firm as a Program Manager, House Victory 2000 for the Florida Democratic Caucus as a Regional Organizer; she has served as Vice-Chair of the Florida Democratic Party and a member of the DNC. Some highlights of her career were Advance for Election Day – Clinton/Gore 1996 in Little Rock, Ark,  Field Director for Janet Reno for Governor, Campaign Manager for Dave Aronberg for Florida State Senate and Lois Frankel for West Palm Beach Mayor as well as Field Director for Angela Alioto for San Francisco Mayor, and as the Field Director for the Florida Association of Planned Parenthoos Affiliates. Her specialty is in "foot, phone, and mail." developing field plans and implementing the tactical door to door, phone, and direct mail campaigns. She currently serves as the Vice President of External Affairs for Planned Parenthood of North Florida.

Jay Parmley- Finance

Jay Parmley is the Executive Director of the South Carolina Democratic Party.  Parmley initially joined the staff of the South Carolina Democratic Party as part of former DNC Chairman Governor Howard Dean’s 50 state strategy.  From 2005-2008,  Parmley worked for the Democratic National Committee, first in Mississippi and then in South Carolina.    In 2001, at the age of 30, Parmley was the elected as the fulltime Chairman of the Oklahoma Democratic Party.  He served two terms and did not seek reelection in 2005.  At the time of his election he was the nation’s youngest chairman of a State Democratic Party. He is a past president of the Young Democrats of America, serving from 1999-2001. Parmley was appointed by Governor Dean as an At-Large member of the Democratic National Committee in 2005, and is a member of the DNC Budget and Finance Committee.

 

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