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Preaching to a New Choir
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As a group organizer, one of my main goals for 2007 is to expand the reach of our Eastside DFA message. Organizing a progressive grassroots group in the traditionally conservative area of Bellevue, Washington calls for creativity. What best practices might others of you in the same position be using to put your message out there?How can we as organizers make sure our group is taking our message beyond the progressive "echo chamber?" I for one have way too many progressive websites and blogs to wade through each day. I would like to focus my energy on moving the message outward, not ever inward.
Are there some other successful examples of gaining some kind of public platform for progressive ideas in conservative areas? I think this will be crucial as we look towards offering a fresh vision of America in 2008.
Thanks for considering this post.
Thanks for the notion, Margaret. Yes, public visibility is a good way to grow.
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By Margaret Wood on May 1, 2007 6:46 PM EDTLast year, on a Monday, I was driving down my local highway when I noticede a few of people holding a banner on the corner, in a parking lot, by the traffic light. I drove by too fast to read it. A week later they were there again, I slowed down to read it. I blurrily read the word "Impeach" as I passed and continued to work. All week I thought about that. Oh, how I would love to Impeach Bush! So after that, I anxiously looked for the people. They were not there again until the next Monday. I saw them when I stopped for the traffic light. When I saw them I wanted to stop to talk, but I was late to work and couldn't. While waiting for the light, I took the time to read the whole banner, "North Jersey Impeach Grup". By this time, I realized that they gathered on Monday mornings. I looked them up on the web. They had a yahoo group. I read about them. I liked what they had to say. The next Monday morning, I purposefully left for work early, hoping to see them. They were there. I pulled in and asked if they had a petition or letter I could sign. They said they did, but didn't bring it with them. They gave me a button with their website address on it and invited my to print out the petition from on-line and mail it in. They also told me they had monthly meetings. I signed it, delivered it at their next monthly meeting and have been active ever since.
The moral of the story is, get out where the public can notice you. Advertise, have a big flashy sign in a place that no one can miss it. The roadside was especially good because a bored driver loves interesting sites along the road, especially if he's stopped at a traffic light. Have regularly schedualed events that interested strangers can plan around. Be patient. It took a month of Monday banner flying before I got the whole message. If they had not been there for even one of those weeks, I might not have received enough info to join. If the banner holders had one more volunteer on the side of the road, waving leaflets a few yards past the sign, then interested drivers could pull over down the road, and reach for a flyer through the window. Advertise a topic that everyone in interested in like Global Warming. That should capture a lot of attention. That could be your hook. Once they start coming to meetings, also introduce a range of progressive topics.