Imagine that (open thread)

Written by: * rdorgan on Jul 31, 2008 7:36 AM EDT

Linked to groups: Blog For America

Linked to campaigns: Obama for America

The mute button is on.

What do you see ?

For any candidate for office, non-verbal communication often lingers in voters minds far longer than their spoken words. 

If you were running for office, what would you want viewers to see, whether in person or on television ?

Here, for example, is a take on the 2008 presidential campaign by Andy Hiller and his Hiller Instinct on the subject of Image :

http://www3.whdh.com/features/articles/hiller/BO83737/

Image campaign

They've already spoken so much it may be too much to remember. But you won't forget what they look like when they say it.

As McCain and Obama battle over the issues, their images are just as important. Right now, it's no contest.

After eight days in eight foreign countries, Obama has a photo album worthy of the White House. He may say he's just a candidate, but these pictures scream Oval Office. In Boston's South End, he's already Abraham Obama.

John McCain tried to get on top of the photo ops with a stop at a California oil rig, but he looked over-dressed and stiff in a Pennsylvania supermarket. His pictures with former President Bush look like two senior citizens who no longer walk when they play golf. And all his town meetings produce the same stale photos.

Even worse for McCain is how his supporters appear right behind him... tired and bored... while Obama's are in a full-throated roar.

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