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DFA Campaign Academy Agenda

Wichita, Kansas - July 11-12, 2009

(agenda subject to change)

Saturday

Time

Session

Trainer

8:00 – 9:00

Setup

Volunteers

8:30 – 9:00

Registration

Volunteers

9:00 – 9:15

Kickoff

Jim Dean

9:15 – 9:30

Training Overview & Homework Assignments

TBD

9:30 – 11:30

Your Field Plan: Vote Goals, Targeting, and Field Strategy

TBD

11:30 – 11:40

Break

 

11:40 – 12:30

Building Your Activist Base

Bridgett Dooley

12:30 – 1:25

Lunch

 

 

1:30 – 5:45pm

Rotating Sessions

 

1:30 – 2:25pm

2:30 – 3:25pm

     Break

3:50 – 4:45pm

4:50 – 5:45pm

 

Rotating Sessions: Trainees divide into 3 groups and go to assigned rooms. Trainers rotate and do small sessions with each group.  Room assignments on back

 

 

 

- Campaign & Event Planning

- Fundraising Strategy

- Voter Contact: Tactical overview

- Developing Your Campaign Message

 

 

 

 

 

TBD

Jay Parmley

Bridgett Dooley

TBD

 

 

5:45 - 6:00

Wrap up 

TBD


Sunday      

Time

Session

Trainer

9am - 10:05am

Sunday Kickoff & Homework Review

TBD

 

 

 

10:05am - 11:05am

11:10am – 12:10pm

Sunday Morning Elective Sessions: Trainees choose which sessions to attend. Room assignments on back

 

- Fundraising Tactics

- Citizen Lobbying

- Volunteer Canvassing & Phonebanking

- Working with the Media

 

 

 

 

Jay Parmley

TBD

Bridgett Dooley

TBD

 

12:10pm– 1:05pm

Lunch

 

1:10pm – 2:05pm

Get Out the Vote (GOTV)

Bridgett Dooley

2:05pm – 2:15pm

Break

 

 

 

 

2:15pm - 3:10pm

3:15pm - 4:10pm

4:15pm – 5:10pm

Sunday Afternoon Elective Sessions: Trainees choose which sessions to attend. Room assignments on back.

- Neighbor to Neighbor Precinct Organizing

- Volunteer Management and Leadership Development

- Running Canvasses & Phonebanks

- Advanced Campaign Communications

- Budgeting & Finance

 

 

TBD

TBD

Bridgett Dooley

TBD

Jay Parmley

 

5pm – 5:30pm

Evaluations and Wrap up.

TBD

5:30 onward

Change Your Country

Trained Activists


 

 


Training Presenters

Jay Parmley- Finance

Jay Parmley is the Executive Director of the South Carolina Democratic Party.  Parmley initially joined the staff of the South Carolina Democratic Party as part of former DNC Chairman Governor Howard Dean’s 50 state strategy.  From 2005-2008,  Parmley worked for the Democratic National Committee, first in Mississippi and then in South Carolina.    In 2001, at the age of 30, Parmley was the elected as the fulltime Chairman of the Oklahoma Democratic Party.  He served two terms and did not seek reelection in 2005.  At the time of his election he was the nation’s youngest chairman of a State Democratic Party. He is a past president of the Young Democrats of America, serving from 1999-2001. Parmley was appointed by Governor Dean as an At-Large member of the Democratic National Committee in 2005, and is a member of the DNC Budget and Finance Committee.

Bridget Dooley - Field

Bridget is a political consultant specializing in field work and a union organizer.  She has served as Field Director and Campaign Manager on a variety of Congressional and local races throughout the Midwest, taking on ruthless Republicans, timid Democrats, and the Chicago political machine. Bridget currently is works for AFSCME Council 31 in Illinois on a strategic campaign to organize the employees of one of the largest healthcare systems in the Chicago area


Additional Trainers to be announced soon!